The ad spy tool
you pay for once.
Track your competitors' Facebook and Instagram ads, see which creatives keep running, uncover the hooks and angles behind them, and save every winner forever.
- $149 once. No $200-a-month subscription.
- Competitors re-checked daily, automatically
- Every ad analysed and tagged by AI
- Every creative saved permanently
30-day money-back guarantee · no subscription, ever
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“It's the best value ad spy tool on the market and it's not even close.”
You without UseThisAd
- Doomscrolling the Ad Library at 11pm
- Guessing which ads actually work
- That perfect ad? Deleted yesterday.
- Reading hundreds of ads yourself
- Paying $200 a month to see free ads
You with UseThisAd
- Every competitor checked automatically
- Long-running winners rise to the top
- Every image, video and caption saved
- Hooks and angles tagged by AI
- Paid once. Smug forever.
See UseThisAd in 60 seconds
Steal any brand's whole advertising playbook - tracked daily, read by AI, saved to a swipe file you keep. Here's the short version.
Start collecting and swiping their best ads in a few easy steps
No demo call, no onboarding queue.
Track
Paste any brand's Facebook page. Every ad they run lands in your account, checked again each morning.
Analyse
The AI reads every ad and tags the hook, angle and emotion. The longest-running winners rise to the top.
Swipe
Save the best ads to a board. They're yours forever, even if the ad gets deleted tomorrow.
Share
Hand a client or creator a public link to the board. They open it in one click. No login needed.
The complete competitor-ad workflow, minus the subscription
UseThisAd automatically finds, explains and saves your competitors' winning ads.
The winners announce themselves
Every ad carries the number of days it has been running. Sort by longest running and the ads your competitor keeps paying for float straight to the top. Nobody funds a losing ad for 171 days.
- Days-running captured on every single ad
- One click to sort a whole library by staying power
- Know the day an ad gets pulled - and what that tells you
Every hook, angle and emotion, tagged
Point it at a 300-ad library and it comes back sorted by strategy, not by date. Then filter down to “testimonial hooks, 30+ days, video” in two clicks. Runs on your own OpenRouter key at a fraction of a cent per ad.
- Hook type, persuasion angle and emotion on every ad
- Faceted filters with live counts - see a strategy before you click
- Tagging a 300-ad library costs about 40 cents
Creatives that outlive the campaign
Meta drops an ad's media the day it stops running, and a rented spy tool loses it right along with them. We copy every video and image to storage the first time we see it - so the ad that vanished last spring is still sitting in your swipe file years from now.
- Video and image archived on first sight, automatically
- Full ad copy, caption, link description and CTA captured too
- Cancel nothing, lose nothing - the library is yours
Search every competitor at once
Full-text search across every ad from every brand you track. Find each one that mentions “vet recommended” in a single query.
Boards for campaigns, hooks and briefs
Group winners however the job needs, then hand a client or creator a public link. They open it without an account.
A workspace per client
Keep each client's tracked brands, boards and ads completely separate. Unlimited workspaces, no per-seat maths.
One tool you own, instead
of a bill that never stops
Every spy tool rents you the same public ad library, marks up the data, and keeps your swipe file hostage. We put the whole job in one place: one price, your own keys, no markup.
Features and pricing vary by provider and plan.
See what you save vs
a monthly spy tool
Drag in how many competitors you want to watch. We compare a typical spy-tool subscription against UseThisAd: one payment, plus your own Apify and OpenRouter keys billed at raw cost.
Billed straight to your own Apify and OpenRouter accounts at raw cost. No markup ever touches it.
$149 once for UseThisAd, then only your own raw API usage. No monthly fee, no markup.
Estimates only. Assumes about 150 ads per brand, a weekly full sweep plus daily incremental pulls, and Apify at $0.75 per 1,000 ads. Your real spend shows in your own Apify and OpenRouter dashboards. The subscription figure is a representative blended estimate, not a quote from any specific tool.
Connect two accounts once. We guide you through every step.
Apify collects the ads, OpenRouter analyses them. Creating both and pasting your two keys takes about five minutes - then usage is billed to you directly at raw cost, with no markup.
Apify - the ad data
Pulls every ad from Meta's public Ad Library. About $0.75 per 1,000 ads, and Apify's free tier includes $5 of monthly credit - enough to track a handful of brands for nothing.
OpenRouter - the AI
Powers the hook, angle and emotion tagging. A fraction of a cent per ad - tagging a competitor's entire 300-ad library costs about 40 cents. You choose the model.
- Keys are encrypted and only ever used to run your own scrapes and tagging - billed straight to your accounts, visible in their dashboards.
- No usage markup, no credit packs, no surprise overage emails.
- Lifetime covers 20 tracked brands at once - pause and swap them whenever you like.
- Remove your keys any time - they're yours.
One price. Lifetime. No subscription.
Founding licences are limited and the price steps up as they sell. Monthly plans arrive only after the lifetime deal is gone.
Only 50 left at $149, then the price steps up to $199.
- Track 20 brands at once, unlimited ads saved
- Daily auto-scrapes + winner detection (days running)
- AI hook / angle / emotion tagging on your key
- Swipe file boards with public share links
- Unlimited client workspaces
- Every update to the lifetime plan included - see the roadmap
- One payment. No subscription. Ever.
30-day money-back guarantee, no questions asked.
Pro
Coming soonFor everyone who missed the lifetime window.
On the roadmap
- · Claude & MCP connector - ask AI questions across your whole swipe file
- · Chrome extension - save any ad in one click
- · TikTok ad tracking
- · Video transcription & hooks library
- · New-ad and new-hook alerts
- · Team seats & client approvals
Lifetime licences get all of it.
FAQ
Is it really a one-time payment?+
Yes. You pay once for UseThisAd and it's yours, with every update to the lifetime plan included. The only ongoing costs are your own API keys, billed at raw cost by Apify and OpenRouter - we never touch or mark up your usage.
What API keys do I need, and what do they cost?+
Two: Apify (fetches ads from Meta's public Ad Library, ~$0.75 per 1,000 ads, with $5 of free credit monthly) and OpenRouter (AI tagging, fractions of a cent per ad). Tracking 10-20 competitors typically runs $10-20 a month total, billed directly by those providers at cost. Setup is a guided five minutes.
Can I set it up if I'm not technical?+
Yes. Setup is create two accounts, paste two keys, done - about five minutes, and we walk you through each step. If you can set up an app password, you can do this. No code, no terminal, nothing to install.
What exactly does lifetime access include?+
The UseThisAd software and every update to the lifetime plan, forever. Third-party usage (Apify's ad data, OpenRouter's AI) is billed separately through your own accounts, so those prices are set by the providers and can change over time. If a provider ever changes drastically or breaks, we can swap the underlying provider in an update - your licence covers the software, whatever powers it.
Are there any limits on the lifetime licence?+
Two fair-use ones. You can track up to 20 brands at once - pause and swap them freely, and paused brands keep every ad they've already collected. And ads that have been inactive for over 12 months keep their thumbnail, copy and AI tags but drop the full-size video, unless you've saved them to a board - anything you save is kept in full, forever.
Can I run client work on it?+
That's what it's built for. Unlimited workspaces, one per client, each with its own tracked brands, ads and boards. Share any board with a client or creator via a public link - they don't need an account.
Which ad platforms are covered?+
Meta today: Facebook, Instagram, Audience Network, Messenger and Threads placements, via Meta's public Ad Library. TikTok tracking is on the roadmap and included for lifetime licences.
What happens when a competitor deletes an ad?+
Nothing, for you. Every creative is archived to cloud storage the moment we first see it, so your library keeps the video and image even after Meta takes the ad down. Save it to a board and it's kept in full forever; unsaved ads hold their full video for 12 months after they stop running. That's also how we detect winners: ads that stay live for 30, 90, 180+ days are proven by spend.
Is scraping the Ad Library allowed?+
The Ad Library is Meta's public transparency database - every ad in it is deliberately public. Courts have consistently held that collecting public, logged-out data is lawful, and it's how every tool in this category works.
Why does the price keep stepping up?+
Founding licences fund the roadmap. Each pricing tier has a fixed number of licences; when they're gone the price moves to the next step, and early buyers keep their price forever. Waiting has never made it cheaper.
What's the refund policy?+
30-day money-back guarantee, no questions asked. If it's not the best money you've spent on ads research this year, email us and we'll refund it.
Find your next
winning ad.
It's already running in your niche, sitting in a public library. Stop renting your competitor research - own the tool that watches for it, once.
30-day money-back guarantee · no monthly software fee
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