The ad spy tool
you pay for once.
Track any brand's Facebook & Instagram ads, keep every creative forever, and let AI tag the hooks, angles and emotions that make them work. Bring your own API keys and run it at raw cost - instead of renting Foreplay or Motion for $200+ a month.
30-day money-back guarantee · no subscription, ever
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Everything the $200/month tools do
The complete competitor-ad workflow, minus the subscription.
Track any brand, 24/7
Point it at a competitor's page and every ad they run lands in your library, re-checked daily. When an ad disappears, you know it - and you keep the creative.
Find the proven winners
Every ad shows its days running. Sort by longest running and the ads printing money float straight to the top. 90 days live = a winner, guaranteed by their wallet.
AI reads every ad for you
Hook type, persuasion angle, emotion - tagged automatically on your own OpenRouter key for a fraction of a cent per ad. Filter to "testimonial hooks, 30+ days" in two clicks.
Creatives that never die
Meta deletes ads when they stop running. We archive every video and image the moment we see it, so your swipe file outlives their media plan.
A swipe file that sells for you
Save winners to boards, organise by hook or campaign, and share a public link with a client or creator - no login needed on their end.
Search like a strategist
Full-text search across every ad's copy, plus faceted filters with live counts. See a brand's whole strategy - "143 problem-callout ads" - before you click anything.
Renting an ad spy tool is a $6,000 habit
The big tools bundle the data, mark it up, and bill you monthly forever. UseThisAd flips it: pay once for the software, plug in your own keys, and pay the raw data cost directly.
over 3 years at $175/month - and the day you cancel, your swipe file is gone.
$149 once + your own API keys at raw cost (roughly $10-20 a month tracking 20 brands). Yours forever.
| UseThisAd | Foreplay / GetHookd / Motion | |
|---|---|---|
| Price | One payment, yours for life | $59-$750 every month, forever |
| Your saved ads | Archived forever, export anytime | Locked behind the subscription |
| AI analysis | Your OpenRouter key, ~$0.001/ad | Credit packs and usage tiers |
| Ad data | Your Apify key, ~$0.75 per 1,000 ads | Bundled in and marked up |
| Client workspaces | Included, unlimited | Per-brand and per-seat add-ons |
| Shareable boards | Included | Included (on pricier tiers) |
Your keys, your data, your bill
Two keys power everything, both free to create and billed to you at raw cost with zero markup. Setup takes five guided minutes.
Apify - the ad data
Pulls every ad from Meta's public Ad Library. About $0.75 per 1,000 ads, and Apify's free tier includes $5 of monthly credit - enough to track a handful of brands for nothing.
OpenRouter - the AI
Powers the hook, angle and emotion tagging. A fraction of a cent per ad - tagging a competitor's entire 300-ad library costs about 40 cents. You choose the model.
- Keys are encrypted and only ever used to run your own scrapes and tagging - billed straight to your accounts, visible in their dashboards.
- No usage markup, no credit packs, no surprise overage emails.
- Remove your keys any time - they're yours.
One price. Lifetime. No subscription.
Founding seats are limited and the price steps up as they sell. Monthly plans arrive only after the lifetime deal is gone.
- Track unlimited brands, unlimited ads saved
- Daily auto-scrapes + winner detection (days running)
- AI hook / angle / emotion tagging on your key
- Swipe file boards with public share links
- Unlimited client workspaces
- Every future update included - see the roadmap
- One payment. No subscription. Ever.
30-day money-back guarantee, no questions asked.
Pro
Coming soonFor everyone who missed the lifetime window.
On the roadmap
- · Chrome extension - save any ad in one click
- · TikTok ad tracking
- · Video transcription & hooks library
- · New-ad and new-hook alerts
- · Team seats & client approvals
Lifetime seats get all of it.
FAQ
What API keys do I need, and what do they cost?+
Two: Apify (fetches ads from Meta's public Ad Library, ~$0.75 per 1,000 ads, with $5 of free credit monthly) and OpenRouter (AI tagging, fractions of a cent per ad). Tracking 10-20 competitors typically runs $10-20 a month total, billed directly by those providers at cost. Setup is a guided five minutes.
Is it really a one-time payment?+
Yes. You pay once for UseThisAd and it's yours, updates included. The only ongoing costs are your own API keys, billed at raw cost by Apify and OpenRouter - we never touch or mark up your usage.
Which ad platforms are covered?+
Meta today: Facebook, Instagram, Audience Network, Messenger and Threads placements, via Meta's public Ad Library. TikTok tracking is on the roadmap and included for lifetime seats.
What happens when a competitor deletes an ad?+
Nothing, for you. Every creative is archived to cloud storage the moment we first see it, so your library keeps the video and image even after Meta takes the ad down. That's also how we detect winners: ads that stay live for 30, 90, 180+ days are proven by spend.
Is scraping the Ad Library allowed?+
The Ad Library is Meta's public transparency database - every ad in it is deliberately public. Courts have consistently held that collecting public, logged-out data is lawful, and it's how every tool in this category works.
Why does the price keep stepping up?+
Founding seats fund the roadmap. Each pricing tier has a fixed number of seats; when they're gone the price moves to the next step, and early buyers keep their price forever. Waiting has never made it cheaper.
What's the refund policy?+
30-day money-back guarantee, no questions asked. If it's not the best money you've spent on ads research this year, email us and we'll refund it.
Stop renting your competitor research.
Every day, the winning ads in your niche are sitting in a public library. Own the tool that watches them - once.